Who We Are

Brand character: Explorer
Character traits: Finds fulfillment through discovery and new experiences, adventurous, ambitious, individualistic, independent, pioneering

Experts and Specialists

As young Architects we, the founding partners (now our husband and wife directors at Studio S2), looked at the traditional behaviour of the architecture and interior design industry and saw an alternative that was much better. Experts were needed. Specialists who understood and valued an industry, who experienced it for themselves because they had a passion for it. We saw the need for designers who could create a memorable experience of brand through architecture, and who focused on helping grow the commercial viability of a business. We pictured design where the needs of a business would shape spaces in 3 dimensions.

Will travel

With a love of tourism and travel we have the privilege of travelling in the day-to-day to running of our business. If your looking for an Architect in any region we’d love to come and visit. Some of the recent regions we’ve worked in are, Adelaide, Barossa Valley, Clare Valley, McLaren Vale, Adelaide Hills, Kangaroo Island, Coonawarra, Riverland, Langhorne Creek, Flinders Ranges, Yorke Peninsular, Eyre Peninsular and Rutherglen

A life shaped around self-discovery through travel.

As born and bred South Aussies we love our state but have lived and worked as Architects for an extended period in Queensland as well. We love to travel together to learn, grow and be part of the world and to show our young family the potential that they are yet to discover. We have visited the great and famous, the vast, the incredible, the tiny and the boutique, and discovered profound richness in the fabric of tourism. We’ve experienced travel that can make you rethink your world, feed your soul, and help you truly discover yourself – and we discovered a mutual love of travel and a passion for tourism that became the building block for our business.

Partnership: It’s where we differ that makes us strong.

We’ve been together since we were 21, studying at Architecture School. We’ve worked back to back, hand in hand, since the day we first connected, and we make a team that is pretty unique. Anyone who has met us together can tell you that we are quite a memorable picture – at extremes both in personality and appearance. We approach challenges from very different angles, but always agree on the essentials. It’s the contrast, and the continuing expansion with new and interesting team members, that makes us an incomparable bunch to work with.

Understand how your buildings can work for you.

Studio S2 Architects are not your average design team. We specialise in tourism because we love it – we live and breathe tourism and we have a network of connections as well as insight into the industry because we spend so much time digging around behind the scenes. It is our delight to be able to provide you the latest information about how buildings can attract visitors, meet and exceed demand and drive growth for your business, and connect you with a team of people who can help bring it all together.

Help your visitors truly engage with you.

We may work from an office, but at heart we are explorers. We search for innovative ideas and better solutions for your buildings. We hunt for experiences to create and stories to tell, seeking expression of your individuality and challenging you to discover the untapped possibilities in your tourism business. We rethink the function and operation of your spaces, and use our insights to shape a unique and attractive experience for the people who live, work and play at your place. We help you navigate new ways of thinking and the process to making them a reality. We want to help you find yourself and express yourself so that your visitors and staff truly understand you, trust you and like you. We want you to have the confidence to create an unmissable tourism offering that makes you money.


  • Amy Smedley

    Director, Registered Architect, Interior Designer
    Personal brand character: The Magician
    Goals: To help people define and realise their wildest dreams.
    “I want to know what you ache for – and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool – for love – for your dreams – for the adventure of being alive.”
    - Oriah Mountain Dreamer
  • Daniel Smedley

    Director, Registered Architect
    Personal brand character: The Teacher
    Goals: To understand the world and impart that knowledge to help you make your place successful. To constantly seek wisdom through exploring the world.
    My goal is simple. It is a complete understanding of the universe.
    - Stephen Hawking


For most tourism businesses, working on your buildings and grounds is a big deal. There is a lot of money and time at stake and can be difficult to know where to start. So let’s just start with a coffee.