Name Company Position / Role Email *
Mailing Address Please describe the project you have in mind. What spaces/rooms do you think you'll need? What is the address of the site you want to build on or improve? Where is it located City Centre Suburban Not far from the city Country Town Regional Destination Rural Outback Other What makes your location special? What information are you able to provide about the site? When do you hope to have the project ready to open to the public? Do you have a working budget, or idea of how much you want to spend on the whole project, including all professional fees, approval costs, furniture and fit-out? * What's the main thing you want help with from an Architect or Interior Designer? Have you worked with an Architect or Interior Designer before? Is there anything we should know about that experience - good things, or things you want to avoid? This is something you have been thinking about for a while, why do you think you need an Architect or Interior Designer now? Who are the people that need to have a say on this project? (Business partners, board members, staff, etc.) What are your products or services? What do you sell? Do you want to expand into something additional? How long do you want people to stay? Less than an hour A couple of hours Half a day One day A few days A week More than a week How expensive is your product or service? Very inexpensive Inexpensive Moderate Expensive Premium How do you want people to feel when they are at your place? Be adventurous with your answer! * Intensely connected Nothing special here Playful, part of a happy crowd On the cutting edge, amazed Impulsive or brave, like they are taking an exciting risk Challenged and motivated Wise and clever Freedom, discovering something about themselves Like they have discovered a little piece of paradise Inspired and creative Choosing to be here is in very good taste Cared for, guided and protected How do you want people to feel when they are at your place? Be adventurous with your answer! * Cared for, guided and protected Choosing to be here is in very good taste Inspired and creative Like they have discovered a little piece of paradise Freedom, discovering something about themselves Wiser and more knowledgable Challenged and motivated Impulsive or brave, like they are taking an exciting risk Intensely connected On the cutting edge, amazed Playful, part of a happy crowd Not offended or challenged How do you want people to feel after their visit? * Passionate, divine, in love Nobody is unwelcome Had a lot of fun Fascinated, transformed Bold, brave and rebellious Empowered - like they could scale a mountain or slay a dragon Wise, better informed, educated The adventure has changed their perception Optimistic, pure and clean Imaginative, vibrant, inspired, admiration Refined, special, sophisticated Valued, understood, safe What kind of stories do you want your visitors to go home with? A brand that is: * Committed, full of love and passion Down to earth but generic Full of laughter, embraces the lighter side of life Mysterious, transformational, making ideas into reality Doing it their own way, because its a better way Courageous, doing things for the good of the world A great teacher Journey seeking, adventurous, self aware Optimistic, embodies goodness and purity Individual, visionary, artistically skilled, encourages creativity Powerful, confident and exclusive Generous, cares about people What do you value as a business? * Being acceptable to everyone Beauty, closeness, romance Living in the moment, the lighter side of life Making ideas into reality Achieving goals using strength and mastery Audacity, boldness and a little risk Truth and fact, learning Freedom and independence Simplicity, purity and loyalty Uniqueness, integrity, creativity Leadership and structure Generosity, protection of others If your business or place could have a personality of its own, what would you like it to be? * Average Carer / Nurse / Protector CEO / Industry Leader / Royalty Hero Lover / Romantic Magician / Visionary / Scientist Teacher / Guru Purist / Optimist Performer Rebel / Independent Explorer / Traveller / Guide Artist / Designer The ultimate expression of your business if it were a car would be... * High tech or surreal Horse drawn carriage A people mover or mini-bus Something with a cheeky twist Motorbike Super hero's car, fast and superior Jeep or something that allows you to get off road Classic car, authentically restored Something with all the safety features Ultra-aerodynamic, simple, almost utopian Aston Martin - sleek, clings to the road, ultimate control Chauffer driven luxury When you bring visitors into your place, is it most like... * Romantic hideaway Homely, generic Playground A gypsy caravan Place of worship or monument Learning space Hidden passageway Simple relaxing, minimalist lounge Artist Studio Palace Being wrapped in a woolly blanket Something just outrageous One last time: Describe your business. * Passionate, divine Nothing special Playful, fun Insightful, mysterious Bold, uninhibited, free thinking Driven, self-disciplined, goal focussed Analytical, wise Seeking freedom and self discovery Optimistic, pure Imaginative, vibrant Refined, influential Caring, generous What is the logo? What does it mean and where did it come from? Is there a particular architectural or art style that you would like to create? Art Deco Classical Modernist Minimalist Art Nouveau Cubism Abstract Victorian Post-war Post modern Deconstructivist Amorphic Romantic No specific style Something else If you could capture how you'd like the space to feel inside in a word or two... * Rustic Country Bohemian Minimalist Vintage / Retro Classic Floral French Elegance Coastal Scandanavian Cheeky Romantic Warehouse / Industrial Shabby Chic Mid-century Modern Hollywood Glam Southwestern Zen Art Deco Mediterranean Not sure Something else? What type of brand is most closely aligned with yours? Disruptive Brand — Challenges the current ways of doing things and introduces new concepts that substantively change the market Conscious Brand — Is on a mission to make a positive social or environmental impact or enhance people’s quality of life Service Brand — Consistently delivers high-quality customer care and service Innovative Brand — Consistently introduces advanced and breakthrough products and technologies Value Brand — Offers lower prices for basic quality Performance Brand — Offers products that deliver superior performance and dependability Luxury Brand — Offers higher quality at higher price Style Brand — Is differentiated through the way its products or services look and feel, as much as or more than what they do Experience Brand — Is differentiated through the experience it provides, as much as or more than the product or service
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