The goal was to evolve the Ruston’s identity towards a bold new direction. Gin distilling will target a different age demographic while maintaining the cafe coffee and cake and rose gardens – go big on experience and become the must see destination.
Liberation of the rose…
Change is not a sacrifice, it is an investment in business and place. Where the experience of learning, bringing to life and moving to new places is embedded in both mind and spirit. A visit to Ruston’s is to be part of the change – to engage in different way, so that visitors come to believe in a new way of life for the roses, and a new way of experiencing Ruston’s and gin tasting.
It is learning to love the roses and the gin in an authentic way – not just out of habit or trend, but a true and long term connection that is real for the old and young alike.
The project received a grant from the SATC Tourism Industry Development Fund. https://tourism.sa.gov.au/support/tourism-industry-development-fund
Photo credit to Ruston’s Distillery