Tourism Buildings – Tricks of the Trade: What are Brand Materials?

Your brand message is spoken through every facet of your business. From logo design, branding of merchandise, website and customer service- a strong brand is seamless. Are your buildings and materials speaking your brand language?

What are brand materials anyway? The materials that make up your buildings are crucial to your customer’s experience and lasting impression. Solid, plush, dark, or luminous, each material brings its own characteristics. Designed seamlessly, brand materials bring value and depth to your business. For example, timber is known for its rich earthy presence in a natural state but painted stark white, it reads as natural sophistication. Glass is typically used for its transparent and structured nature, but add some bold colours or cut outs and it brings together rigid but playful qualities.

Not sure where to start? Focus on your brand personality characteristics. Find those key elements that make your place unmissable to tourists. Whether your brand is the Best Friend with practical low maintenance materials or the Hero with rare and solid elements, your brand materials are unique. A good mix of hard and soft materials bring balance to your brand. Bringing all your elements together may be distracting, so start with 2 or 3 authentic materials. Studio S2 are experts in choosing the right materials for your brand. Call us for a chat.


For most tourism businesses, working on your buildings and grounds is a big deal. There is a lot of money and time at stake and can be difficult to know where to start. So let’s just start with a coffee.