What do the doorways in your tourism business do to your sales?
Did you know that the act of walking through a doorway triggers a change to your memory? Can you use that to your advantage? Yes, you can!
Researchers at the University of Notre Dame have discovered that some forms of memory seem to be optimised to only keep information at hand while it is perceived to be needed, and then your memory purges that information in favor of new stuff. Walking through a doorway is a good time to purge your memory because whatever happened in the old room is likely to become less relevant now that you have changed venues.
Ever walked out of a room with a purpose in mind, and by the time you reach the next room, you’ve forgotten what you are going to do? This research suggests that your memory is actually designed to delete that information. “That thing I was going to do? Oh, that’s from what I was doing before I got here; we can forget all about that.”
What does this mean for your buildings?
- Want people to engage in an activity? Get them to clear their minds by walking through a doorway, and then make your activity a prominent feature in the new room.
- Want people to remember to buy something on the way out? Make sure there is no doorway between them and the point of sale.
Need help to make your doorways and spaces work for you? Give us a call.
Read the research article: https://www.scientificamerican.com/article/why-walking-through-doorway-makes-you-forget/