Designing New Spaces and Renovating Old Ones: A Mini-Checklist.

Tourism businesses must balance the needs of the visitor and the characteristic items that add to their brand and story with capital expenses and value for money. Here’s a quick checklist for what to design for when considering your next project.

  1. Many tourists are arriving for the first time. Arrival should be designed to be clear and stress-free. Focus on site entrance, car parking, front door, indications of open for business and life within, way finding and welcome within entrance spaces.
  2. Readability for all abilities means interpretive display, not just text. Express clearly through display: where to go, what else is available and what is specifically for guests, conference attendees, etc.
  3. Express your story through space, narrative and curiosity. Unsure what your brand character and story should be and how to express it? Start by taking our quiz.
  4. Efficient staff operation – improves customer engagement, sales, customer confidence, process efficiency, customer service standards.
  5. Pre-determined length of stay on site and spaces that encourage the activity response helps people understand how long they are welcome, what they are allowed to do, and prevents a backlog of people staying too long.
  6. Authenticity and consistency in message through brand character and language – be consistent through your marketing, customer service and buildings.

Opened up a whole lot of new questions? Let’s chat over a coffee. Contact us here.


For most tourism businesses, working on your buildings and grounds is a big deal. There is a lot of money and time at stake and can be difficult to know where to start. So let’s just start with a coffee.