Location: McMurtrie Rd, McLaren Vale
Client: Wirra Wirra Vineyards
Builder: G Force
Interior Designer: Enoki
Completion: August 2016
Photos: Phillip Handforth Photography
Wirra Wirra Vineyards is a medium scale, South Australian owned winery in McLaren Vale wine region. It is a well known winery with an excellent reputation. The fact that they make great wine and have a great cellar door was already attracting customers, but they wanted to move into wine tourism and grow their market share of tourists and money spent both by locals, and tourists from interstate and overseas.
Several areas were identified as key factors to the project:
After a long history of proposed projects that never stood up to the board of directors’ scrutiny, the company engaged Studio S2 Architects for our Delve Package, including a half day Needs and Opportunities workshop with key staff members. The resulting report included information as to what ‘wine tourism’ for Wirra Wirra and in McLaren Vale needs to look like, and a list of ideas rationalised into prioritised projects.
Three major projects were subsequently approved by the board of directors. Studio S2 Architects proceeded with our Destinext Process, including design and documentation of the three areas, and construction commenced early in 2016:
Completion of construction of the three projects was in July 2016. Project outcomes include:
Studio S2 Architects invest time into really understanding your brand, your location and your regional tourism opportunities. We use that knowledge to craft buildings that are not only authentic to your brand, but that immerse your customers in the story you want to tell and the experience you want them to have. The result is that your buildings and grounds should help you market your business, and add value to your offerings. At Wirra Wirra, the results are already exceeding expectations: