Tourism businesses must balance the needs of the visitor and the characteristic items that add to their brand and story with capital expenses and value for money. Here’s a quick checklist for what to design for when considering your next project.
- Many tourists are arriving for the first time. Arrival should be designed to be clear and stress-free. Focus on site entrance, car parking, front door, indications of open for business and life within, way finding and welcome within entrance spaces.
- Readability for all abilities means interpretive display, not just text. Express clearly through display: where to go, what else is available and what is specifically for guests, conference attendees, etc.
- Express your story through space, narrative and curiosity. Unsure what your brand character and story should be and how to express it? Start by taking our quiz.
- Efficient staff operation – improves customer engagement, sales, customer confidence, process efficiency, customer service standards.
- Pre-determined length of stay on site and spaces that encourage the activity response helps people understand how long they are welcome, what they are allowed to do, and prevents a backlog of people staying too long.
- Authenticity and consistency in message through brand character and language – be consistent through your marketing, customer service and buildings.
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