“I only have eyes for you”
Also called: Lover, partner, friend, intimates, matchmakers, connoisseurs, sensualists, harmonisers
Core desire: Intimacy and sensual pleasure
Goal: Being in a relationship with people, work, experiences and surroundings they love. Create tactile experiences.
Fears: Being along, unwanted, unloved
Strategy: Becoming more and more attractive both physically and emotionally, and in every other way. Build an experience that appeals to all the senses.
Gift: Passion, gratitude, appreciation, commitment, intimacy
Marketing niche: Help people feel appreciated, belong, connect, enjoy intimacy, build relationships.
Share your story: Profess your love, share your passions. Embrace your natural sexuality and beauty.
Example: Victoria’s Secret
Your customers feel: Turned-on, excited, affection, spellbound, envy.
Your customers most fear: Exile, orphaning, abandonment, engulfment.
The Romantic is a good identity for brands if
- you help people find love or friendship, and fosters beauty, communication and closeness with sexuality and romance
- pricing that is moderate or high
- you have intimate and elegant organisational structure rather than a massive ruler.
Are you the Romantic brand? How can you apply this character to your buildings, grounds and interiors? Take our quiz to find out!
Learn more about brand archetypes: