“Where there’s a will, there’s a way”
Also called: Warrior, crusader, superhero, soldier, athlete, dragon slayer, competitor, victor
Core desire: To prove one’s worth through courageous acts.
Goal: To improve the world through exertion of mastery.
Fears: Weakness, vulnerability, giving up.
Strategy: Gaining ultimate strength, competence and power.
Gift: Competence and courage.
Marketing niche: Make a positive mark on the world, solve major problems or enable/inspire others to do so.
Share your story: Be inspiring with challenges you have overcome.
Your customers feel: Empowered, inspired, motivated, determined.
Your customers most fear: Ineffectuality, impotence, powerlessness.
The Hero is a good identity for brands if
- your product will have a major impact on the world
- you help people perform at their upper limit
- you are addressing a major social problem
- you want to beat a clear competitor
- you are the underdog that wants to rival the competition
- you can do a job efficiently and well
- you want to show that you can follow through and achieve especially compared with competitors
- your customers are ‘good, moral citizens’
Are you the Hero brand? How can you apply this character to your buildings, grounds and interiors? Take our quiz to find out!
Learn more about brand archetypes: