When is the Best Time to Build?
Like so many of our clients, you want to start developing or redeveloping your destination to make the most of your peak season.
No doubt you want to minimise the impact on your existing business, and launch your new destination to much fanfare just in time for the next wave of visitors to your region.
So when should you start?
While there is no definitive answer, the comment we hear most when meeting new customers is ‘I wish I had of started 12 months ago’….
Too often, business owners delay starting for any number of reasons from simply not knowing where to start, or who to turn to for advice to financial concerns or staffing issues.
What we’ve seen first-hand from working with tourism businesses over the years, is that things don’t just get better through wishful thinking.
You need to change if you want to redefine your business and create a destination that people talk about and want to return to time and time again. The longer you leave rooms un-refurbished or facilities in a state of disrepair or simply ‘out of date’, the harder it will be to attract customers. You will be forced to drop your room rate which in turns leads you into a downward spiral of charging less and less just to achieve your occupancy rates.
So, perhaps now is the right time to meet for a no-obligation chat to see how Studio S2 can help you design a destination that delivers for you and your customers.
Remember, last year, South Australia attracted over 19m visitors who spent $3.3b on tourism.
That’s a sizable amount of people with money to spend coming to your region.
Feel free to complete our Destinext Profiler to gain a clearer idea of what it is you’d like to achieve over the next 2 to 5 years. Once we receive your information, we can arrange a time to discuss available options that will suit your current financial and business needs.
Other articles you may find interesting – The true cost of waiting (see below)