Remember That Place…
Consumers need to remember what they’ve experienced for a brand to make an impact, says neuroscientist Araceli Camargo – storytelling and experiential expert at We Are Fearless. Provide an enriching environment by stimulating more than one of your visitors senses.
The more enriching an environment, the more the brand and central nervous system are engaged. The more engaged we are, the more likely we are to recall an experience.
Using texture is one way to stimulate the visual, but also the tactile. But choose wisely to make sure that what people are touching is in line with your brand message.
Need help to decide what textures to use at your place? Start with our Building Style Profile Quiz