Many years ago, a family planted a vineyard. As primary producers, they grew grapes good enough for some of the best winemakers in the region. They decided to get into manufacturing, and try wine making themselves – first it was just wine for themselves, then for friends. A few years back, they decided to ‘do things properly’ and open a cellar door.
But the story doesn’t end there for this family. They knew that to stay ahead of the competition, they couldn’t just make a great wine. Cellar doors were opening up everywhere – how would they attract customers to visit their cellar door, to buy their wine, amongst the dozens on their doorstep?
Such is the story of so many wineries. From grower to manufacturer, wine craftsman to seller. The next step is just as big a leap, from seller to retailer, from sampling to tourism. This family used their wine, their family story, their place and space, to create an experience that you can’t get anywhere else. With unique wine tourism experience, they created a destination that attracted tourists from around the globe. They reinforced their branding across their spaces and places so that their story, their brand, was recognisable across every facet of their business. Their efforts drove growth and high profits, and were rewarded with loyal customers, a great reputation, productive and happy staff, and a sustainable, flourishing business. And that’s how their happily ever after begins.