At the Grand Hotel Boston in 1829 you could telegraph for your breakfast. The hotel offered free soap, a mechanical call bell system, indoor plumbing, French food, and luxurious public rooms. It was the height of technological and social development at the time.
The designers of grand hotels were re-thinking the rules and offering what they knew guests could only dream of at home – a taste of the newest and the most sophisticated.
What do hotel guests want today?
What are the rules you are subconsciously or consciously following?
How can you rethink the rules and create something your guests could only dream of?
From the start, grand hotels proved emotionally compelling, both to the people who visited them and to the people who only read about them in magazines and novels. They acted on the senses and the imagination. Today, we can address the same questions about how to affect the senses and the imagination, invoking a new kind of memorable experience.
What does the Deloitte research say about what makes memorable experiences in today’s hotels?
- Local Experiences
Create partnerships with local business and use their products and services to offer variety that delights your guests and allows them to explore new experiences. Be the curator of great experiences by allowing the local partnerships to shape the environment within your accommodation.
Encourage your guests to forge connections with both your brand and other guests. Play matchmaker to help build relationships by shaping space and furniture to encourage connections.
- Authentic Culture
Use your hotel as a gateway into the local community and the culture outside its doors. Open your doors and windows to embrace the street life, involve the locals in their day to day lives and enliven your public spaces at the same time.
- Creative Use of Space
Create multi-purpose spaces both inside and outside of your hotel to be used for a variety of cultural and local activities. Offer more flexibility to your guests by thinking about your hotel as more than just “heads and beds”, instead striving to foster a love of your place in tourists and locals alike.
- Processes and Operations
Choreograph the staff operations and visitor experiences of your accommodation. Provide your customers with a seamless and convenient experience by shaping the movement paths and operational spaces to function naturally within your brand language.
The vital key to it all: know your guests and know your self
With today’s technology, it is possible like never before for hoteliers to know each guest and their preferences, and meet those desires with delightful and insightful additions to their stay. Keeping that within brand is your challenge, and making it easy for your staff to execute is crucial. We can guide you through the process of establishing brand characteristic guidelines and help you apply them to your buildings to create great, seamless guest experiences. Contact us now, let’s just start with a coffee.
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