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Brand Personalities

So you've done our quiz, or you're just keen to learn more about the brand archetypes?

Click through to read all about the Archetypes below.

  Optimist | Friend | Nurturer | Hero | Artist | Explorer | Rebel | Entertainer | Romantic | Teacher | Magician | Royalty

The Optimist

The Best Friend

The Caregiver

The Hero


The Artist

The Explorer

The Rebel

The Entertainer


The Romantic

The Wise Teacher

The Magician

The Royal