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December 2017

Tourism Architecture Tricks of the Trade: What are Brand Materials?

Your brand message is spoken through every facet of your business. From logo design, branding of merchandise, website and customer service- a strong brand is seamless. Are your buildings and materials speaking your brand language? What are brand materials anyway? The materials that make up your buildings are crucial to your customer’s experience and lasting impression. Solid, plush, dark, or luminous, each material b
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